Evolution of the Star Wars Logo

Alex Jay, who writes a blog about typography, lettering and related topics, took an in depth look at the evolution of the Star Wars logo up to its use in the 1977 Star Wars film: Star Wars Episode IV: A New Hope. Jay begins with the first logo seen on a decal produced during the film’s preproduction phase and the novelization of Lucas’s screenplay which was released on December 1976. The logo evolved when Suzy Rice, at Lucas’s direction, created a new logo based on what she called the most “fascist” typeface she could think of: Helvetica Black, then further refined by Joe Johnston (seen in the poster above).